Nintendo’s Ad Campaign
Video Games October 27th, 2003
Mike was catching his usual dose of WWE on TV. An added plus was the spattering of game commercials for games like Tony Hawk Underground and Super Mario Advance 4 (essentially “Super Mario Bros. 3″ ported to the Game Boy Advance, with some extras).
I was really entertained by the commercial. First because it is supposedly filmed in Japan. Second because it’s got schoolkids doing cool acrobatics. Jumping in various gaming fashions (we discussed how one boy did a flip jump quite similar to Metroid Prime character Samus Aran’s moves), running atop commuter trains. I like how it’s put together.
AdTunes.com reports that the song used in the commercial was Mayumi Kojima’s “Hatsukoi” (First Love).
You can see/download the commercial at Nintendo’s site:
http://www.nintendo.com/news/news_articles.jsp?articleID=9036
October 28th, 2003 at 9:57 am
It looked an awful lot like Hong Kong, but I’ve only seen the commercial once - I’ll watch more closely next time it airs.
October 28th, 2003 at 10:04 am
Or I could just watch the stream on the Nintendo site (whoops)…
Yeah, the skyline 36 seconds in is definitely Hong Kong.
October 29th, 2003 at 12:11 pm
The skyline might be, but I’m wondering about the rest - chances are that it was, but a lot of the sings are in Japanese as well. The run through the smaller streets reminds me of Uomachi, a shopping area near my former home in Kokura, Kitakyushu City.
This is my favorite commercial since Nike’s “Move” ads.